Roles of Individuals and Societies The early twentieth century marked a period of rapid industrial and technological change in a society which began to redefine the roles of the individual and society. Max Weber and Sigmund Freud were two revolutionary thinkers of the time who recognized the importance of this relationship and tried to determine whether the power balance between society and the individual was tilted in one particular direction or the other. A world becoming an increasingly complex and restrictive forced these thinkers to ask themselves if society had indeed finally become a