The Modern Men's Movement The 1970's saw the intensification of the feminist movement as a social, moral, and political force in the American arena. They focused their attention on the systematic oppression of women in politics and business. They were attacking male chauvinism, dominance, and a social system that relegated females to household duties. By most standards, the feminist movement has been successful in nearly all of its endeavors. The result, however, has left the American male uncertain of his own role in not only the dating arena, but the business, marriage, and society in