Cults Each year, hundreds of North Americans join one of the increasing, estimated 3000 unorthodox religions that exist across North America. The increasing number of cults, to date in North America, is due to the fact that cults are a social movement that attempts to help people cope with their perceived problems with social interaction. Cult recruiters target those who perceive themselves as different from the rest of society, and give these individuals the sense of belonging that they crave. Cult literature lures potential cult members by appealing to their desperate need to socially fit in. Cults provide a controlled family environment that appeals to potential cult members