The Brokerage Industry and The Internet It is a new day on Wall Street. The Internet is changing the way the brokerage industry does business. Today more and more investors are electing to trade via the Internet and avoid contact with a broker all together. Are the days of the large full service broker over or will there be a compromise between full service and self-direction? Has the rapid advancement in information technology helped the brokerage industry or hurt it? What role will IT have on the future of trading? Just a few years ago all trades were done by calling a brokerage and talking to a broker who usually tried to push some hot stock and charged you a large