Important Elements of a Campaign Strategy Campaigning for any type of elected office requires a sharp eye for detail in regard to what voters are looking for in a candidate. A campaign strategy should be comprehensive in its efforts to reach as many voters as possible. Yet, without a solid base of ideas from which to expand upon, the message being conveyed can easily be lost or taken out of context. In order for a campaign manager to avoid this blunder from occurring and maximize the candidate's chances of victory, he or she must pay attention to a few basic campaigning elements before attempting to stretch the campaign to its ma