How Employees Affect Consumer Behavior I am going to discuss how employees affect consumer behavior and what I believe are the best ways to improve their effectiveness. I will be drawing upon my experiences as a consumer and working in a retail environment. Comments No one fulfills your corporate philosophy or promotes your products and services more than your employees. They are like ambassadors representing the United States when the president can not be there in person. You need them to act on your behalf when dealing with customers. If the customers aren't treated well once in your store or business, what good does it do to use mar