Talk Shows and Their Social Value Talk shows have become a very popular activity among television viewers. The beginning of talk shows flared as Oprah Winfrey entered the market. Targeting stay-at-home moms, Oprah attempts to assist these daytime watchers in their everyday expenses and activities. Oprah has gained the respect of millions of watchers through her loyalty to them, her willingness to help them in solving problems, and preventing future difficulties. In attempt to make their own fortunes in talk shows, Jerry Springer and Sally Jesse Raphael have used a different approach to gain watchers. In competing with the Opra