Microsoft Corporation EARLY INFLUENCES 2 FIRST BUSINESS VENTURE 3 EDUCATION ATTEMPT 3 THE MOTIVATIONAL SIDE OF FEAR 4 A JAPANESE CONNECTION 5 IBM INFLUENCE 5 SURVIVAL OF THE FITTEST 6 A CRUCIAL DEAL 6 COMPETITION ERRORS 7 BIRTH OF WINDOWS 7 MISSION STATEMENT AND ANALYSIS 8 INDUSTRY AND COMPETITVE ANALYSIS 9 DOMINANT ECONOMIC CHARACTERISTICS 9 Market Differentiation 9 Pace of technological change 10 Advances to the Printed Word 11 DRIVING FORCES 12 The Internet 13 The Information Highway 14 KEY