The Internet The Internet has an enormous impact on the American Experience. First, It encourages the growth of businesses by providing new ways of advertising products to a large audience, and thus helps companies to publicize their products. Secondly, It allows more Americans to find out what goes on in other countries by learning about other cultures and by exchanging their opinions and ideas with other people worldwide. This may well promote a better global understanding. Finally, by allowing people to access vast amounts of information easily, it will change how they make decisions and ultimately also their lifestyle.