A Review of "To Build A Fire" In "To Build a Fire" by Jack London, the setting plays a significant role throughout the entire short story. Jack London uses certain techniques to establish the atmosphere of the story. By introducing his readers to the setting, prepares them for a tone that is depressed and frightening. Isolated by an environment of frigid weather and doom, the author shows us how the main character of the story is completely unaware of his surroundings. The only world the man is truly accustomed to, is his own. Never being exposed to such a harsh climate, draw