Babbitt: Conformity In the Sinclair Lewis novel Babbitt, the character of Babbitt is completely controlled by the power of conformity. Conformity is so powerful that even after babbitt realizes the stifling nature of the society in which he lives he is powerless to change his fate as a member of conformist society. George F. Babbitt is a man who is completely controlled by the conformist society in which he lives. Pressure to conform lies in all aspects of Babbitt's life. Relationships, family, social life, and business are all based on his ability to conform to Zenith's preset standards of thought and action