The Fountain Head: Individualism Individualism, the only element which makes a person's character unique. In the Fountain Head, a character binds true to this belief and goes by the name of Howard Roark. This young architect who had his own viewpoint of the world and how he envisioned it, was condemned by the media and the public by doing so. Roark's lifestyle completely perpendiculates the mundane lifestyle that the average citizen lives. Roark conforms to only what he considers valid in his own conscience. The novel opens the door to lead the way against the oppression of conformity.