Jeremy Rifkin's "The End of Work" Author: Sugumar Sivagnanam 233722 Sec. C Author: Dominic Lozada 228223 Sec. B Individuals tend to develop a false sense of security concerning the certainty of their jobs. After working for an organization for fifteen or more years, it is difficult for them to understand that their employers may no longer need their service. Jeremy Rifkin wrote The End of Work in order to warn people about what he foresees may be happening to the global labour force because of a rapid increase in the use of automation in the workplace. He identifies what he believes are causes of the problems which we are currently facing within the organization