Sex Sells? Sexual content is used in advertisements, but the way that it is presented depends on the target audience. In advertisements directed at men, the women are shown wearing little or nothing at all. When people look at a man in an advertisement directed at men, the man tends to have a strong masculine physique. When women are presented in advertisements directed towards women, they are shown conducting theirself in a respectful way. In advertisements targeting female consumers, the man tends to have a masculine attitude with a nice body, but at the same time they are sensitive and in touch with their feminine side. Advertisements are full of sexual c