Advertising Strategy Perseverance is the key. We as employees and sales people have to accept the fact that we will have to make certain sacrifices and but aside our good for the good of the store for the time being. We must make a conscience effort to accomplish our daily tasks. We must be motivated. As far as advertising goes, I have come up with a feasible approach to the problem. While word of mouth is still the greatest of all advertising, I think for the time being, we should rely heavily upon the flier method to get our name out to as many people as possible in the shortest amount of time. My plan is as simple as it is complex. Starting on every Monday of e