MAD Magazine: Its Success MAD Magazine is a counter culture publication that was founded in the 1960's by William M. Gaines. The magazine satirizes everything from popular television and entertainment, to important political issues and government leaders. Despite the fact that MAD contains no advertisements, it has flourished for more than three decades and is still widely read today. In today's media advertisement has become a necessary part of the business, Ads fill the pages of newspapers, magazines, even comic books. In this clip journal project, I am attempting to determine why MAD Magazine has survived over the years without the aid of advertisement.