The Print Media Is Less Effective Than Other Media Types The print media has little significance in shaping public reaction to political events in this age of CNN and news ON-LINE. This is because of the audience, work, and time involved in each. That is, the number of people that each reaches, the amount of work involved to get the scoop, and the amount of time it takes each to broadcast the news. The first reason, the amount of people that the news reaches, is probably the biggest factor. Television is watched by most of the population whereas, the amount of people that receive a newspaper, or other source of obtaining news informa