Television Soaps: The Cultural Construction of Gender and Representation Soaps but more importantly music videos can be said to interrogate the cultural construction of gender and representations of identity. The video suggests a set of images to the viewer and usually these are a blurring of gender and identity. Music videos predicate on the representation of female gender experience. The two interrelated sign systems- access signs and discovery signs- will be discussed. Music clips that will be focused on are Madonna's ‘Burning Up', ‘Express Yourself', and ‘Justify My Love'. The singer, who has b